Dynamics 365 Customer Insights - Journeys: Create event experience that match your business structure by supporting leads, contacts, or both​

<p>Align event registrations with the way your organization manages customer data. By supporting lead-based registration journeys and existing matching rules, you can avoid unnecessary Contact creation, improve data quality, and ensure event attendees follow the same lead management process used across your business.​</p> <ul> <li>Configure event registration forms to create or update Contacts, Leads, or both Leads and Contacts ​</li> <li>Apply existing matching, deduplication, and update rules to event registrations for more consistent and accurate customer data.​</li> <li>Register attendees without requiring a Contact record, enabling lead-only registration scenarios and sales-driven qualification processes.​</li> </ul>